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By Staff Reporter : PNG Today

BSP launches brand campaign 2016

The leading bank of the South Pacific (BSP) launched its new branding campaign for 2016 reinforcing its commitment to its customers and communities in which it operates.
The launch at Paradise Cinema VIP Lounge yesterday evening saw the new campaign advertisements to be viewed soon on television was unveiled on the big screen which was captured beautifully by Click TV.
Following recent acquisitions of Westpac operations in Solomon Island the Cook Islands, Samoa and Tonga, BSP has shown its values in the 30 second TV adverts that capture BSP’s culture with a core focus on values and families in uniting to build the banks Pacific brand.
“We have a tradition in Goroka where every independence day we dress up in traditional attire so it is not uncommon for me to wear traditional wear but when I was asked to be the leading brand person for BSP for the pacific branding in PNG I was speechless I never thought someone like me would do this sort of thing ”, said BSP Goroka Branch Manager Livikonimo Koki the face of BSP PNG for 2016.
Livikonimo affectionately known as Livi to friends, families and colleagues has served more than 20 years with BSP and was humbled by the honour vested for being the face of BSP for 2016, he added that throughout the TV ads which not only captures the target audiences for each pacific country, a resonating theme of family and culture is captured which in essence sells BSP as the number one bank in going beyond cultures and traditions based on the banks core values “We are you, we are BSP”.PNGFM/ PNG Today

Posted by Staff Reporter : PNG Today on 1:42 AM. Filed under , . You can follow any responses to this entry through the RSS 2.0. Share this Article

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