PNG National Broadcasting Corporation embarks on new journey
After 43 years, Papua New Guinea's largest public broadcaster unveiled its new logo and modern look as part of its re-branding exercise.
The transformation gives new life to the NBC, making it more responsive to demands by Papua New Guineans to deliver more local content on real issues facing the people and the nation.
Under the re-branding exercise, there is one Radio and Television network -NBC.
The NBC has played an important role over many years, informing and educating people on the road to Independence and to date.
Its iconic Kundu and Bird of Paradise logo is NO more as of today - instead a fresh new look and colors of the Bird.
Minister for Information and Communication, Jimmy Miringtoro, says this is the way forward for NBC to make its own money, as funding have not been forthcoming from governments resulting in deterioration of its infrastructure nationwide.
NBC Board Chairman Timothy Tala says after PNG's 40 years of independence, the time is now right for NBC to move forward to being self sustainable.
The Government Chief Secretary, Sir Manasupe Zurenuoc says the move is bold and relevant to the ever-changing PNG landscape.
Under the re-branding, a new one-hour News, with a new format, new time slot and new team, started at six o'clock tonight.
Its being simulcast on NBC Radio across the nation as well.
Other changes are expected to take place over the coming months.
Meantime, Communications Minister, Jimmy Miringtoro, has raised serious concerns over recent developments in the media industry, saying the National Broadcasting Corporation needs to change in order to remain relevant.
Mr. Miringtoro said this during the launch of the new look NBC in Port Moresby today.
He says the NBC played a pivotal role during pre-and-post independence, and continues to do so today.
But the main stay of the NBC service is content.
And this was highlighted today by Minister Miringtoro, who appealed to NBC content makers to continue to disseminate factual information, that is relevant to PNG and also that promotes unity.
"Iam told, existing and new teams are merging to form a one unified group to take the NBC to the next level of its operation in preparing for digital migration in 2017," Minister Miringtoro said.
NBC's Board Chairman Timothy Tala also commended the NBC Management, under the leadership of Memafu Kapera for taking NBC to a new level
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