Manning: No Leniency for Foreign Criminals in Papua New Guinea

 Air Niugini has officially rebranded its esteemed Executive Club as the Kumul Club, launching a fresh new look along with new membership cards and an updated logo. The launch event took place last night in Port Moresby, marking a new chapter for the airline’s loyalty program, which is part of its broader efforts to recognize and reward its valued customers.

Air Niugini’s Chief Executive Officer, Gary Seddon, stated that the rebranding reflects not only a new image but also a commitment to improving customer service and expanding destinations. "It’s an exciting opportunity for Air Niugini to rebrand with a new look to match where we want to go as an airline. However, it’s not just about rebranding, re-fleeting, and service availability, but also about culture and attitude," he said. The Kumul Club is a key part of this transformation, with enhanced services to make the travel experience more enjoyable for members.

The new Kumul Club offers three membership tiers. The Kumul Club Premium, formerly the Executive Club Gold, provides elite members with exclusive privileges. The Kumul Club Domestic, which replaces the Executive Club Silver, focuses on frequent domestic travelers with tailored benefits. Lastly, the Kumul Club Junior, previously known as the Minors Club, caters to young travelers aged 11 to 17, offering safety and comfort when they travel alone for school or holidays.

In addition to the rebranding, Air Niugini introduced the Status Points system, a new way of recognizing loyal customers based on their travel. This system complements the existing Destinations Loyalty Points, enabling members to move up to higher Kumul Club tiers more quickly. The annual membership fees remain unchanged, and members will continue to enjoy access to domestic lounges in PNG and partner lounges overseas.

Air Niugini’s Chief Commercial Officer, David Glover, announced that members of the Kumul Club will benefit from improved baggage allowances and more enhancements planned for the second half of October. These include virtual membership cards, family memberships, and online features such as statement downloads and claims for missing points. "Our members also have access to exclusive discounts with our partners, including Hannah’s Beauty Box and Lamana Hotel," Glover said.

Executive Manager for Customer Engagement, Lisa Hills, emphasized that the Kumul Club is part of Air Niugini’s broader strategy to enhance customer experience across the entire airline. Hills, who brings over 30 years of experience in customer service, explained that Air Niugini is focused on improving services from the ground staff to the executives, ensuring that customer feedback is taken seriously. "We understand your needs and concerns, and we are taking them seriously. Every team member is aligned with our promise to serve you with care and excellence," she said.

Hills concluded by linking the Kumul Club’s new brand to the symbolic Bird of Paradise, representing freedom, travel, and connection—core values of Air Niugini’s mission to reflect the beauty and warmth of Papua New Guinea in every interaction.

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